The Persuaders on PBS
PBS (Public Broadcast Station), a public access TV channel in the United States that is in a partnership with NPR (National Public Radio), recently featured a program on the show Frontline called “The Persuaders.”
What’s going on in the world of today’s marketers and advertisers? What are the new and surprising methods they’re using to decipher who we are and what we want? And, where is this taking us?
Luckily for us, the entire program is available online in 6 parts. I’ve watched through the first one already and it is quite fascinating.
- The Homepage for The Persuaders
- Excerpts from the interviews on the program
- The page with links to the different chapters of the program
If you have the time to watch it, it is a great inside look at the whole industry.
