On Logos
I have recently been working on developing several logos and let me tell you, it isn’t easy. I’m proud when I discover an awesome way to do something or make something that I feel is really worthwhile. Then I read stuff like this:
I didn’t spend much time on any of them because they are supposed to be logos. Simple and easy to understand.
I agree with the second part and totally disagree with the first. Logos can take a short time; I made one that I conceived and created in under 20 minutes that perfectly fits the idea I was trying to express. Then there are other logos, like the one I’ve been trying to develop for this site that has taken me hours over many days and still no inspiration or “magic.”
Yes, logos are supposed to be simple and easy to understand. They’re also supposed to represent whatever they are a logo for. If they don’t, they’re a pretty bad logo. Truly capturing the essence of the project can take minutes, hours, days or months (hopefully not years!).
However, in the end, it is truly worthwhile.
