Comments on: Invisible Branding http://10-yen.net/wordpress/2007/02/26/invisible-branding/ Design is More than Dollars and Sense Fri, 14 Oct 2011 20:41:13 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Aaron http://10-yen.net/wordpress/2007/02/26/invisible-branding/comment-page-1/#comment-8 Aaron Wed, 28 Feb 2007 14:03:09 +0000 http://10-yen.net/wordpress/2007/02/26/invisible-branding/#comment-8 While I agree with your point for the most part, there is one case in which putting a logo on random things is a good idea; that being for a nonprofit organization. I worked as an intern at a non-profit music festival last summer and we sold items that simply bore the logo of the music festival. Some examples were baseball caps, tote bags and postcards. The organization needed the financial support of selling the items (most were sold for a gain too) as well as using them to give away as gifts to contributers as a "thank you." The third purpose was to spread the word about the music festival (and associated classical music institute) around the US and the world. As a small organization, the brand depended stronger on word of mouth than a good advertising campaign. Thus, someone might see the logo, be curious about it and ask the person bearing the logo about the event. However, indeed in the world of corporate advertising, such things are overdone. While I agree with your point for the most part, there is one case in which putting a logo on random things is a good idea; that being for a nonprofit organization. I worked as an intern at a non-profit music festival last summer and we sold items that simply bore the logo of the music festival. Some examples were baseball caps, tote bags and postcards. The organization needed the financial support of selling the items (most were sold for a gain too) as well as using them to give away as gifts to contributers as a “thank you.” The third purpose was to spread the word about the music festival (and associated classical music institute) around the US and the world. As a small organization, the brand depended stronger on word of mouth than a good advertising campaign. Thus, someone might see the logo, be curious about it and ask the person bearing the logo about the event.

However, indeed in the world of corporate advertising, such things are overdone.

]]> By: Nu http://10-yen.net/wordpress/2007/02/26/invisible-branding/comment-page-1/#comment-7 Nu Tue, 27 Feb 2007 21:26:08 +0000 http://10-yen.net/wordpress/2007/02/26/invisible-branding/#comment-7 Creating a powerfull image is a thing that most advertising people only dream off but only few manage to create. My point is that umbrella's, car's, coat's, dogs and so on are a bad choice to put your brand or logo on. But I guess that's what happens if you fail to make a quality message...you mask it by exposing it as much as possible on whatever surface! And you are right about the company...insurance! Creating a powerfull image is a thing that most advertising people only dream off but only few manage to create. My point is that umbrella’s, car’s, coat’s, dogs and so on are a bad choice to put your brand or logo on. But I guess that’s what happens if you fail to make a quality message…you mask it by exposing it as much as possible on whatever surface!
And you are right about the company…insurance!

]]> By: Aaron http://10-yen.net/wordpress/2007/02/26/invisible-branding/comment-page-1/#comment-6 Aaron Tue, 27 Feb 2007 17:20:52 +0000 http://10-yen.net/wordpress/2007/02/26/invisible-branding/#comment-6 That’s a great commercial Nu. What kind of services does the company offer (i’d guess insurance)? My point up above was not to say that umbrellas are an inherently bad choice for marketing, just that they are overused by companies as a vehicle for spreading a logo or brand name; especially in rainy weather climates. Using an umbrella for a company trademark is excellent. Pretty much everyone understands what an umbrella does and how it can help protect you. Thus the commercial makes a lot of sense even though I can’t speak the language. That, I believe, is the key to a good trademark. If your trademark speaks for itself above without any help, you’ve got a strong idea that people would associate with your company. That’s a great commercial Nu. What kind of services does the company offer (i’d guess insurance)?

My point up above was not to say that umbrellas are an inherently bad choice for marketing, just that they are overused by companies as a vehicle for spreading a logo or brand name; especially in rainy weather climates.

Using an umbrella for a company trademark is excellent. Pretty much everyone understands what an umbrella does and how it can help protect you. Thus the commercial makes a lot of sense even though I can’t speak the language. That, I believe, is the key to a good trademark. If your trademark speaks for itself above without any help, you’ve got a strong idea that people would associate with your company.

]]> By: Nu http://10-yen.net/wordpress/2007/02/26/invisible-branding/comment-page-1/#comment-4 Nu Tue, 27 Feb 2007 07:52:52 +0000 http://10-yen.net/wordpress/2007/02/26/invisible-branding/#comment-4 so would it not be smart to make the umbrella 'an sich' as a trademark for your company? here you go: http://video.google.nl/videoplay?docid=-2320293876441227019 so would it not be smart to make the umbrella ‘an sich’ as a trademark for your company? here you go: http://video.google.nl/videoplay?docid=-2320293876441227019

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