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For Visual Communication, we were requested to make a promotional poster advertising our class (in my case, DD08). To create this poster, as a class we took lots of pictures and played around for a few hours, then everyone took the photos and developed their own creation.

Here’s mine:

I really like how this turned out. I first gathered several analog images: the thumbs-up, the flame, graphite scratchings and a bright fireworks image. Then I started playing with them and how to work them together. I used a background texture that I took off of a light bouncer, then starting adding elements on top of it. Over time, the flame became the center of the image and I worked how to bring focus to it. First was through using a channel based on the graphite and the fireworks to create the sense of a space being broken through by the flame. Then I put the thumbs up in to give the sense that the fire is coming out of the hand; or instrinsically a part of the hand. In any case, the emphasis is quite strong in that direction. On the other side is the branding for the image, “DD08 - A Spark of Genius” is the tagline for the poster and the graphic is a logo for the class. To create it, I experimented with how to illustrate the double Ds and the 8; the 0 had already become the centerpiece of the design. Eventually I hit upon the sense that the Ds are much like the two halves of the 8. I started developing butterfly-like designs, but found that the perfect circle in the middle of the dd/8 created a stronger brand image.

Overall, I really like how the poster came out!

This entry was posted on Thursday, April 12th, 2007 at 1:23 am and is filed under Graphics, Work Journal. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.